Priscilla of Boston To Close

The stores will be open until the end of the year.

Posted by Carrie Denny on 8/31/2011 at 5:42PM | 6 Comments
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Nastaran by Melissa Sweet for Priscilla of Boston.

Well, brides, if you’re anything like me, your jaw is about to drop, and you are about to, after a lengthy pause, shout something along the lines of “Wait. WHAT?”

Priscilla of Boston, the lovely line of bridal salons that has been around forever—well, for the past 65 years, anyway—is closing. They’ll keep their stores open until the end of the year, including the beautiful, spacious one they’ve got right here in Ardmore, and then, they’ll close their doors for good.

In order to help quickly answer the questions that many brides will have (ahem, specifically those brides with Priscilla dresses in the works), the company has provided a list of those types of questions on their website, along with the answers and some helpful contact information. It sounds like today is the last day they’ll be accepting custom gown orders, but that they’ll accept bridesmaid gown orders until September 12th, just in case some of a bride’s party may have already ordered, and some have not.

We here at PW are so incredibly bummed to hear this. Their lines were just beautiful, and the brand has a real place in the heart of the bridal industry. We can’t remember an issue where Priscilla dresses didn’t grace our pages, and it’s odd to think of planning our upcoming fashion shoots without them. Best of luck to everyone involved! We’ll be sorry to see them go.

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  1. [...] voted Tuesday night to accept a contract with Robert Whritenour for the positi more… BREAKING NEWS: Priscilla of Boston To Close – Philadelphia Magazine (blog) – blogs.phillymag.com 08/31/2011 Philadelphia Magazine (blog)BREAKING NEWS: Priscilla of [...]

  2. Clair Pruett says:

    We are heartbroken…

  3. Danielle says:

    Oh, what sad news! My wedding gown was from Priscilla and I loved it, along with every moment of my experience there. I feel awful for the lovely brides who won’t get to experience the salon.

  4. I am sad to here about the store closing. Girls remember to stay calm, I am very confident you will still get your gown. For anyone who was considering a wedding gown or bridesmaid dress through them, please consider coming to Harleysville Bridal and Tuxedo Shoppe for your wedding gown and Page Six…its haute in Skippack for your bridesmaid dresses. We are really very nice and would love to be a part of your special day. Warmest Regards, Maureen Carbonneau (co-owner of both shops)

  5. Old City’s new bridal shop on 2nd street just north of Arch Street. Support local business.
    http://www.VeronicaCoutureBrides.com/

 
 
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