More and More Brides Are Wearing Colorful Wedding Dresses These Days


More and More Brides Are Wearing Colorful Wedding Dresses These Days

Look 1 from Vera Wang's all-red Spring 2013 bridal collection.

When Jessica Biel got married to Justin Timberlake wearing a pink Giambattista Valli gown it seemed to solidify a growing trend—at least among celebrities—in the number of brides who were opting for color over a traditional white wedding gown. (Why, just yesterday we told you about Shenae Grimes getting married in black tulle!) Now, apparently, there are numbers to back this up concerning non-celebrity brides.

A recent study found that 27 percent of younger brides—girls between the ages of 18 and 24—would not wear white on their wedding day. That’s a pretty big percentage! (Only 15 percent of brides between the ages of 35 and 44 would do the colorful thing, though.) Apparently, one bride in 10 would wear a red dress, a la Vera Wang’s Spring 2013 bridal collection, and one in 20 would do the pink thing, a la Jessica Biel (and Reese Witherspoon, and Gwen Stafani, etc., etc.).

Numbers aside, just anecdotally color does seem to be more prevalent in bridal these days—both in designers who are regularly including color in their seasonal collections, and in brides who are actually opting to wear these styles. Heck, the gorgeous Philly bride whose wedding on the Moshulu we posted about last week did the blush thing, too!

Would you wear a color on your wedding day, instead of white? If so, what color would you go for?

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