VIDEO: Compare Target’s New Wedding Dresses to Designer Gowns

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Good Morning America has a whole “Bridal Blowout” thing going on this week, and this morning they presented a segment in which they compared a few of Target’s new wedding-dress styles—remember, the beloved big-box just launched their first foray into the bridal-gown market the other week—to some designer gowns (Ines Di Santo, Oscar de la Renta, Amsale) currently on the market.

It’s cool because you can actually see the dresses move—they’re all on models, here, as opposed to just flat shots on Target’s website—and they really do look like lovely options at this price point. The price point being, like, literally thousands less than the designer gowns they’re being compared to, of course.

Take a look for yourself here:

RELATED: You Can Now Buy Your Wedding Dress (and Bridesmaid & Flower Girl Dresses) at Target!

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