Pantone's 2013 Color of the Year: Emerald.

If you are a geek in the same way that we here at PW are geeks, then you, too, wait with baited breath around this time of year for Pantone to declare what will be the upcoming year’s Color of the Year.

To get it, they check in with various brands and designers to see what sorts of hues they’re working into their designs for the upcoming year, then roll those answers into their decision. And for 2013 they’ve just announced: it’s Emerald! (Specifically, for your color-chip concerns, PANTONE 17-5641.)

We were into last year’s Tangerine Tango, and all—but we think the usage potential for Emerald is just way higher. Tangerine, wedding-wise—well, and really kind of fashion-wise—lent itself more exclusively to the warm-weather season, and because it’s a bit much, was best used as an accent color or pop here and there.

Emerald, we feel, could actually be a major part of your wedding palette; I mean, what gorgeous bridesmaid dresses this shade would make! And, depending on what other colors you paired it with, could really work no matter what season you’re tying the knot. Jewel tones are never wrong.

But what do you think of Emerald? Are you excited to see this shade of green at the forefront of the style world? How would you use it in your wedding?

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