We’ve all seen those Esurance commercials that turn insurance buyers into hipster superheroes – pink hair and all. But the online car insurance company has made its own powerful statement this week that has us tickled pink. It kicked off its second annual charitable giving campaign on Facebook in support of The Trevor Project.
In their second year as a National Corporate Partner, Esurance says it will raise awareness about Trevor’s newest campaign called “NTL,” or text shorthand for “need to talk live.” NTL is all about making it easy to ask for and to offer help when messaging with a friend – especially if someone is contemplating harming his or herself.
We can all help support Trevor by posting our Facebook profile pics to the NTL photo mosaic on Esurance’s Facebook page starting now through August 1. Esurance will donate five dollars for every photo uploaded – up to $50,000. The mosaic is shareable on Facebook, and a search tool enables visitors to look up their friends’ photos to share and comment, too. Not only is it a fun way to raise some dough, but it also spreads the message about Trevor.
“The Trevor Project is so excited to welcome Esurance as a National Corporate Partner for the second year in a row,” says Abbe Land, Trevor’s Executive Director and CEO. “We look forward to continuing our successful partnership with Esurance, encouraging people to text ‘NTL’ to a friend, family member or co-worker whenever they need to talk live.”
The money goes a long way – but so does the education campaign.
“Esurance has long been an advocate for equality and inclusion, and we recognize the challenges faced by LGBTQ youth, which is why Esurance is proud to be a National Corporate Partner of The Trevor Project,” says Esurance Vice President of Marketing Darren Howard. “It’s our hope that our Facebook promotion, in support of NTL, will help raise more awareness for The Trevor Project and their life-saving, life-affirming programs for LGBTQ youth in crisis. At the same time, sharing NTL with a friend when you need to talk live is a message that transcends sexual orientation and encourages young people to have each other’s backs in times of crisis.”
In addition to the social media project and donation, Esurance also promoted the The Trevor Project charitable giving campaign at several Pride events across the country this month, including Philadelphia Pride on June 10.
And last year, the company was honored with a PR Newswire Earnie for the “Best Connection to Twitter, LinkedIn, or Facebook Audience” for their 2011 Facebook campaign raising awareness for LGBTQ youth.