Ben Cohen plays rugby. He’s also straight – and he’s a big supporter of the LGBT community around the world. Recently, the hot jock took it all off to promote a new underwear line, with proceeds benefiting his Ben Cohen StandUp Foundation, which is dedicated to beating homophobia and bullying.

“You have to get people’s attention, and also get people to listen, and that’s what we’re doing,” the sports star told the Huffington Post. “It’s important to remember that a lot of my fan base wasn’t here for a specific cause when we started. The pictures are all fun and they’re harmless. There’s nothing that I do that I wouldn’t show my kids. Everyone needs underwear, so why not attach it to a good cause?

Here’s what everyone’s talking about: