The Price is Right, America’s longest-running game show, has always been known for its run down the aisle and its female models. But recently, the CBS show decided to switch gears by hiring its first-ever male model. Rob Wilson began appearing on the daytime show this month after being selected from thousands of guys vying for the chance to “come on down.”

Viewers actually voted for the right man for the job.

Wilson’s first gig? Sporting some sunglasses. But already one of his biggest claims to fame is not always sporting a shirt, which seems to be resonating with both female and gay viewers of all ages.

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