The Opera Company of Philadelphia is getting a new name that officials say is in better harmony with the organization’s move toward more innovative programming, public outreach and greater diversity in its repertoire.
The company announced Tuesday, in conjunction with the unveiling of the 2013-2014 season, it will now be known simply as Opera Philadelphia. The new name and logo will appear on all of its brochures and ads.
Opera Philadelphia plans to continue bringing free performances to new audiences in famous Philadelphia locations, both with surprise “flash mob” mini-concerts as well as a live outdoor simulcast.
As long as Opera Philadelphia keeps bringing this kind of joy into our lives, then, we’re ok: