The mystery behind the Swedish clothing company’s latest marketing.
H&M is a retail giant. No, more like retail Goliath. A Swedish company, it operates more than 2,600 stores in 43 countries, employs more than 94,000 people and is the second-largest global retailer. That's one giant corporation. So, you’d think they’d have a pretty sophisticated corporate structure, right? In researching a recent ad campaign, I wanted to get a few facts straightened out so I called H&M's U.S. headquarters in New York. H&M New York oversees 200 stores in the States. Finding a number for them, however, was no easy task. There is none listed on their corporate website so I started with customer service until I got someone to cough up a number. When I called, it rang for a while and then went to this message:
“The mailbox you are trying to reach is full. Call again later. I’ll transfer you.”