Amazon re-released the writer’s self-published Jewball last week.
In October, former Philly Mag writer Neal Pollack released his sixth book,
Jewball—self-published for Amazon's Kindle. No contracts, no marketing outside of his Facebook and Twitter, and a few interviews. The book stalled out after selling 500 copies. But Neal believed in the book and pitched the work to a VP at Amazon. Last week, Amazon re-released the book, about a Jewish basketball team in Philadelphia (the SPHAs) in the 1930s that battled the Bund, an American Nazi organization. I talked to Neal about Philly hoops in the '30s, the future of book publishing, and why there are so few Jews playing in the NBA today.
What initially got you turned onto this story idea?
I belong to a Jewish organization called Reboot, a collection of Jewish intellectuals that meets in the mountains of Utah. I'm not even kidding. It was 2005, and I was in a steam room with a couple of guys, including a Jewish history professor. The NBA playoffs were going on, and they started talking about the history of Jewish basketball, and I had never heard of it before. So I went home and did some research and saw that this was a reality, and that the SPHAs were big news of the time. I saw this as an opportunity to write about Philly without having to write about my time in Philly, which wasn’t that fun.