Buying is surviving.
You can muddle along in life without ever really wondering why watching
Criminal Minds, CBS’s gruesome, nihilistic series on FBI profilers, makes you want to log onto your laptop and hit ADD TO CART for those really cute wedge sandals at Target. Or you can be like University of Rochester cultural psychologist Ilan Dar-Nimrod and conduct a study that proves viewing carnage on TV heightens the viewer’s materialistic cravings for
advertised goods. Why, you may wonder, does death provoke buying? Because you don’t want to die, even though you know you’re going to, and buying those sandals lets you think about something other than the fact that one of these days, you absolutely, positively will—if only for a little while.